ARTS Mercantile | From 3D Model to Visual Experience

ARTS Mercantile Market is an architectural visualization project created with the intent of transforming architectural design into an engaging and attractive marketing experience for clients, investors, and future customers. The primary goal was to go beyond simply presenting the architecture and instead create a compelling visual narrative that communicates the atmosphere, character, and overall experience of the development. Through carefully composed exterior and interior renderings, the project aims to help viewers better understand the spaces, visualize how they can be experienced, and form an emotional connection with the development before visiting it in real life.

ARTS Mercantile Market

Type : Commercial
Year : 2026

Location : California , USA

Scope : Design, Modeling and visualization

Software used : 3ds max 2024, Corona 10, Adobe photoshop 2024
Credits : Freelance | Madrone Ventures, Inc.

Modeling

Model preparation, scene organization, and camera exploration.

Exteriors visualization

A collection of exterior renderings focused on the architecture, façade materials, landscaping, natural light, and the overall relationship between the building and its surroundings.

The primary goal was to go beyond simply presenting the architecture and instead create a compelling visual narrative that communicates the atmosphere, character, and overall experience of the development.

Aerial shot

The view was designed to communicate the project’s scale, accessibility, surrounding development, and overall presence within the urban environment of San Jose.

Interiors visualization

Interior scenes developed to communicate the atmosphere, spatial character, materials, lighting, and the experience of moving through the project.

Site photos

Photographs of the actual site, creating a direct connection between the architectural visualization and the real-world context of the project.

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